SEO Training, Learn How Search Actually Works in 2026, Not How It Worked Five Years Ago
Free SEO content is everywhere, and most of it is outdated, contradictory, or built for a search landscape that no longer exists. A guide written two years ago, before AI Overviews reshaped how people search, can teach you tactics that actively hurt you today.
I provide structured, one-on-one SEO mentorship built around how search works right now, traditional Google ranking factors and the AI-driven search layer (AI Overviews, ChatGPT, Perplexity) increasingly sitting alongside it. You'll learn by doing, on real sites and real data, with direct feedback rather than another stack of disconnected blog posts to piece together yourself.
Why Free Resources Often Cost You More
Scattered blog posts and forum threads might each contain something useful, but without a sequence, you don't know what to learn first or how the pieces connect.
SEO advice ages quickly, and a course or guide is often months or years out of date by the time you find it. Tactics that worked before AI search reshaped the landscape can actively hurt you if applied unchanged today.
Without someone to check your work, you don't know if you're applying concepts correctly until results (or a lack of them) tell you, often months later.
What You'll Learn
Foundational SEO
How search engines actually crawl, index, and rank content, the core ranking signals Google weighs, and how to align content with real search intent rather than guessing at keywords. New to SEO? Start with my SEO basics for beginners guide.
On-Page & Content Strategy
Keyword research that goes beyond search volume to actual buyer intent, SEO copywriting that satisfies both readers and ranking systems, and how to build topic clusters that establish genuine topical authority.
Technical SEO & Site Health
How to run a real technical audit, diagnose crawlability and indexation issues, and understand the site architecture decisions that determine whether your best content ever gets found at all.
AI Search & Generative Engine Optimization
This is the module most SEO training still skips entirely, and it's increasingly the most important one. You'll learn how AI Overviews, ChatGPT, and Perplexity actually select and cite sources, how to structure content so it's extractable and citable by these systems, how schema markup supports AI visibility specifically, and how to track AI citation performance alongside traditional rankings. Traditional SEO and AI search optimization aren't separate disciplines anymore; this module teaches them as one connected skill set.
Off-Page SEO & Authority Building
How to evaluate and pursue genuinely valuable backlinks in SEO, analyze competitor link profiles for real opportunities, and understand which authority-building tactics hold up versus which ones carry real risk.
Using AI Tools to Work Faster
Practical, hands-on use of AI tools throughout the SEO workflow, research, content drafting, technical analysis, not as a buzzword bolted onto the curriculum, but as the actual productivity layer that lets you do in hours what used to take days.
Analytics & Reporting
Google Analytics and Search Console fluency, and how to build reports that connect SEO activity to actual business outcomes rather than vanity metrics nobody acts on.
How the Mentorship Works
A certificate alone doesn't make you good at SEO. Direct, applied practice with feedback does. This training is built around working on real sites and real data, with one-on-one guidance, rather than watching pre-recorded videos and hoping the concepts stick.
Here's what makes this approach different from every other SEO course you've come across:
Who This Is For
Small Business Owners
Stop paying an agency for things you could learn to do yourself, or at minimum, understand well enough to evaluate whether your current help is actually doing good work.
Digital Marketers & Content Creators
Add genuine SEO and AI-search skills to your existing marketing capability, skills that are increasingly expected rather than optional in 2026 marketing roles.
Aspiring SEO Specialists & Freelancers
Build the practical, current skill set needed to take on real client work, including the AI-search literacy that's quickly becoming a baseline expectation, not a differentiator.
What You'll Be Able To Do
By the end of this training, you'll be able to:
Run a complete technical and on-page audit on any website and identify what's actually limiting its performance
Build a content and keyword strategy grounded in real search intent, not just search volume
Evaluate and improve a site's visibility in AI-generated search results, not just traditional rankings
Use AI tools competently throughout your own SEO workflow, rather than treating them as a black box
Build clear, business-relevant reports that connect SEO work to actual outcomes
Apply all of this directly to your own business or a client's, with genuine confidence rather than guesswork
Frequently Asked Questions
Everything you might be wondering before booking a training consultation, answered honestly.
Yes, this is a core part of the curriculum, not an afterthought. A meaningful share of SEO training available today still teaches purely traditional tactics without addressing how AI Overviews, ChatGPT, and Perplexity have changed what actually gets visibility. This training treats AI search literacy as a baseline requirement, not an advanced add-on.
No. The training starts from genuine fundamentals and builds up, with the pace and depth adjusted based on where you're actually starting from.
Practical skill matters considerably more than a certificate. The focus here is on what you can actually do by the end, audit a site, build a strategy, evaluate AI search visibility, not on a credential that doesn't reflect real capability.
It depends on your starting point and pace, since this is mentorship-based rather than a fixed-length course. We'll scope a realistic timeline together based on your specific goals during the initial consultation.
Yes, that's a common goal for people taking this training. Beyond the technical skills, you'll come away with the practical ability to audit a real site and explain findings clearly, which is what actually gets you hired, more than a certificate does.
Both. You'll learn how AI search engines evaluate and cite content (the GEO/AEO side), and separately, how to use AI tools yourself to work faster across research, content, and technical analysis. They're related but distinct skills, and the training covers both.
Stop Piecing Together Outdated Advice. Learn It Properly.
The search landscape has changed enough that yesterday's SEO knowledge has a real expiration date. Let's build a skill set for how search actually works now.