Find Out Exactly Why Your Website Isn't Ranking
You don't need another tool export with 300 errors and no sense of what matters. You need someone to look at your whole site, tell you what's actually broken, and tell you what to fix first.
That's what I deliver. Every audit I run ends with one thing: a clear answer to "what should I do next, and why."
The Problem With Most Audits
You've probably seen this before: a 50-page PDF, hundreds of flagged issues, a severity color attached to each one, and no real way to know where to start.
That's not an audit. That's a tool output with a logo on it.
A real audit doesn't just tell you what's wrong. It tells you what's wrong, what it's costing you, and which five fixes this month would actually move your traffic, versus the twenty that are technically true but practically irrelevant for a business your size. The difference between those two documents is the entire reason audits either get acted on or sit in a drawer.
What You Get, In Order
This isn't a list of services I offer. It's the actual sequence of what happens after you request an audit, and what lands in your inbox at the end of it.
SEO Audit Delivery Sequence
I Crawl and Collect
A full crawl of your site, pulled alongside your Search Console and Analytics data, your backlink profile, and a look at the two or three competitors actually outranking you. I use AI-assisted tools here so I can cover the entire site, not a sample of twenty pages, but the data collection is the easy part.
I have written a detailed guide on website crawlability where I explain what I practically do. If you want to see how this step works in depth, click through.
I Find the Real Problems
This is where most of my time actually goes: not running tools, but figuring out which of the dozens of issues a crawl turns up are the ones quietly capping your traffic. Crawlability and indexation gaps. Core Web Vitals problems. Whether your content is even visible to AI crawlers, most of which read static HTML and never execute JavaScript the way Googlebot does. Keyword cannibalization between your own pages. Thin or outdated content losing ground to competitors. Toxic backlinks dragging on your domain trust. Everything gets scored by impact and effort, not just flagged.
A Report You Can Actually Use
A findings document that explains, in plain language, what's wrong and why it matters, followed by a prioritized roadmap ranking fixes by what will actually move your numbers. No jargon you need a translator for. No 300-item wall. Just a clear "do this first, this second, and don't bother with that yet."
A Call to Walk Through It Together
I go through the findings with you directly. You can push back, ask questions, or tell me things I wouldn't otherwise know. "We're retiring that page next quarter anyway" changes what's worth fixing. No account manager relaying a summary. Just you and me and the actual data.
Yours to Keep, Yours to Use However You Want
The report and roadmap are yours. Implement it yourself, hand it to your developer, bring it to a different consultant. Plenty of clients ask me to implement it since I already know the site in depth by that point, but that's your call, not a condition of getting the audit.
The Three Layers I Look At
A fast site with weak content still loses. Great content on a broken technical foundation never gets seen. So every audit covers all three layers together, not in isolation:
crawlability, indexation, Core Web Vitals, structured data accuracy, mobile usability, and whether your key content is reachable outside of JavaScript execution.
keyword targeting against real search intent, cannibalization between your own pages, content gaps competitors are capturing, and whether your titles, headings, and internal linking are helping or working against you.
backlink quality and relevance, spammy links worth disavowing, and where your competitors are earning links you're not.
Your Audit Covers AI Search Too
When choosing an SEO audit specialist, look for someone who prioritizes findings by impact, covers technical, content, and off-page layers together, and delivers actionable roadmaps, not just tool exports...
A growing share of your future customers are asking ChatGPT, Perplexity, or Gemini before they ever open Google. If your site is invisible there, that's traffic you're losing without ever knowing it existed.
Every audit checks whether your content is structured and accessible enough for AI systems to read, trust, and cite it, not as a separate add-on, but because search and AI visibility aren't really separate problems anymore.
Audit Case Files
The questions clients ask most before requesting an audit, answered straight.
CASE
#001
How is this different from a free tool-generated audit?
A tool flags issues against generic rules. It doesn't know your business, your competitors, or which fixes are actually worth your time. I use AI-assisted tools to gather data fast, but every priority call in the report is mine.
CASE
#002
How long does it take?
Most audits take 5–10 business days. Larger or more complex sites (e-commerce catalogs, multi-location businesses) take longer because there's genuinely more to look at properly.
CASE
#003
Do I have to hire you to fix what you find?
No. The report is yours to use however you want: yourself, your developer, or another consultant. Many clients do bring me back to implement it, simply because I already know the site by then.
CASE
#004
Will this tell me why my traffic dropped?
Yes, if it's tied to a technical issue, content problem, algorithm shift, or backlink penalty. I review historical traffic and ranking data specifically to pinpoint when a drop happened and what likely caused it.
CASE
#005
Do you check AI search visibility too?
Yes, by default, not as a paid extra. I check whether AI crawlers can access your content and whether your structure supports being cited in AI-generated answers.
CASE
#006
What does it cost?
It depends on site size and complexity. I'll scope it honestly on a free call and quote you before anything is billed.
CASE
#007
How often should I get one?
Every 6–12 months for most small-to-mid-size businesses, plus after any major trigger: a traffic drop, a redesign or migration, or a Google core update that seems to have hit you.
Still have questions?
Reach out directly, I'll answer honestly, no sales pitch.
Stop Guessing. Get the Real Picture.
You don't need 300 flagged issues. You need to know what's actually wrong, what it's costing you, and what to do about it first.